Tag Archives: social media

Social Media: Your Public Report Card

To get the most out of this article: Embrace all of the questions asked and answer them honestly to yourself. Then perhaps you could ask others in your firm these same questions and have a serious business discussion about your team’s candid answers… Are you excited by the vibe your company puts out there? Are you […]

Social Media Marketing or Just Good Vibes?

I was tempted to write the headline, “Is Social Media Dead?” but I’ll avoid sensational hype and stick to real news & commentary. Microsoft’s announced purchase of LinkedIn immediately raised questions about the future of social media. For businesses, it will likely become even more of a pay-to-play medium. I’d like to advance a discussion […]

B2B Sales is the New Retail

By Chuck Sink There are too many technology walls and filters against traditional sales calls for them to be effective today. Not only that, the buyer mindset has changed dramatically over the last 10 years. Cold calls were once respected, even appreciated by many buyers at a time when salespeople offered new product information and […]

I’m interested, but not right now.

By Chuck Sink This post is updated from one year ago and it is more relevant today than ever. I will need several business services and products to continue growing my business and many of them I don’t need now, or can’t afford yet. That’s why I want you to keep in touch so I […]

Social Media is overrated. Build your email list!

By Chuck Sink In keeping with the theme of real time and the tremendous value of the current moment, I offer you this idea. The reason I keep this newsletter going week after week, even when I scarcely have time to publish it is because it keeps my brand relevant. We all have built in forgetters. […]

One salesperson = 2,000 more. Sound good?

By Chuck Sink This is important and serious business. Social Media – Facebook and Twitter in particular, have a bad rap in some business circles. Here’s why you need to consider some combination of Twitter, Google Plus, LinkedIn, Facebook, Pinterest and Instagram, depending on what business you’re in. The holdouts still abound! There are many in small business […]

Marketing Mistake: Focusing on Social Media

By Chuck Sink Clients and customers are just like you, me, our friends, neighbors and coworkers. We use social media to stay in touch and be informed about people, groups, organizations and causes that interest us. It’s mostly about the people. You and I don’t intentionally log on to Facebook to be wooed by a big […]

Cheap Noise is Getting Out of Hand

By Chuck Sink I’m in the thicket of online media every day. I’ve studied and practiced all the best practices in social media, blogging, email and web content. I was a very early adopter of LinkedIn and Twitter, then Facebook. I’ve been doing email marketing successfully for about 7 years now. My educated opinion is […]