Category Archives: Social Media

Social Media: Your Public Report Card

To get the most out of this article: Embrace all of the questions asked and answer them honestly to yourself. Then perhaps you could ask others in your firm these same questions and have a serious business discussion about your team’s candid answers… Are you excited by the vibe your company puts out there? Are you […]

Social Media Marketing or Just Good Vibes?

I was tempted to write the headline, “Is Social Media Dead?” but I’ll avoid sensational hype and stick to real news & commentary. Microsoft’s announced purchase of LinkedIn immediately raised questions about the future of social media. For businesses, it will likely become even more of a pay-to-play medium. I’d like to advance a discussion […]

Custom Content or Canned Correspondence?

Whether you’re the owner, marketing director or a salesperson for your company, you have choices for how you connect with your target market. Even individual salespeople who must adhere to corporate marketing campaign standards can personalize and better authenticate branded corporate messages. More than towing the company line, great communicators create and validate superior value! […]

I know your customers. They’re social!

One of the definitions of “referral” could be: easy sale. Socially interactive websites generate more referral traffic. People share what they like with their friends and associates. You know they do because you and I do it all the time. When you think about it, everything positive in your business is the result of a […]

Spend a day, then don’t spend another dime.

  On March 20, you can learn to save a ton of money for your business! Learn what free marketing is all about. Learn how to build a brand… Market a company… Increase sales… All using free tools and methods! Come to the hands-on single day course: Social Media & Free Online Marketing at Manchester Community College […]

Free Marketing Tools – Big ROI

By Chuck Sink Business development is a hybrid profession that has evolved over the last couple of decades. The very term “business development” seems to me a response to a marketplace that became weary of so many salespeople parading through front doors, entering back doors and prying open every chink in the walls of companies […]

B2B Sales is the New Retail

By Chuck Sink There are too many technology walls and filters against traditional sales calls for them to be effective today. Not only that, the buyer mindset has changed dramatically over the last 10 years. Cold calls were once respected, even appreciated by many buyers at a time when salespeople offered new product information and […]