Category Archives: Marketing

The Formula for More Business with Less Stress

Stay relevant, better yet, indispensable! I tend to worry a little about business in the summer. I know myself and I know human nature. Summer in New Hampshire is like paradise if you’re an outdoorsman. The calls of the lakes, mountains, golf courses and beaches pull us from our office chairs on beautiful afternoons and sometimes even […]

Change your words to grow your business!

If you confidently walk away from price competition then you’re probably a better communicator than your competitors. While they talk about how great their quality and service are, you’re already “rolling up your sleeves” with them and pointing out how you will help change their business and improve their lives. There’s nothing new about emphasizing […]

Narrow Your Audience Down for Profits to Go Up

When I say “your best customer” or “your ideal client,” who comes to mind and why? What kind of customers are your most profitable and what makes the relationship work so well for both parties? I’ll bet it has a lot to do with trust and consistent fulfilment of that trust – order after order […]

Manifold Marketing for Steady Growth

The word “manifold” is rarely used as an adjective to describe marketing but I think it fits perfectly with regard to using a multi-channel marketing strategy to promote your brand and products. Manifold is defined as numerous and varied; of many kinds… Consistency in messaging across multiple media outlets is a well established best practice in […]

Great marketing is a top priority of leaders.

New business is the lifeblood of all commercial enterprises. Without a continuous influx of new clients and customers, every company will go out of business in relatively short order. This is axiomatic because of attrition. You can be the “best in the business” and, unless you replace them, all of your current customers will eventually go […]

Outsourced Vendor or Inner Circle Advisor?

Some business functions just need to be outsourced – essentially forgotten about – so you can focus on your big big picture goals. Payroll for example. Do you really want to figure out and manage tax withholdings and make IRS payments for each and every employee in your firm every pay day? How about your […]

Reverse engineer your website design

Typical small business web design scenario:  Your company recently completed a rebranding initiative. You sit down with a marketing agency or website designer who wishes to discuss the “look and feel” you want for your new website. You describe your company’s branding identity and product value that you want visitors to perceive.  Together you look […]