Category Archives: Leadership

Great marketing is a top priority of leaders.

New business is the lifeblood of all commercial enterprises. Without a continuous influx of new clients and customers, every company will go out of business in relatively short order. This is axiomatic because of attrition. You can be the “best in the business” and, unless you replace them, all of your current customers will eventually go […]

Marketing to Millennials or Missing the Money?

I attended a fascinating conference facilitated by Sojourn Partners and sponsored by Service Credit Union on attracting, engaging and keeping Millennials in your workforce. It’s crucial right now to find and retain the cream of this smart and savvy, but let’s say, anxious generation. It’s a searing hot business topic out there as it needs […]

Website Project Management – Keys to Collaboration

Your website should be designed to make your company money. Responsible executives are accountable to shareholders, employees and other constituents, so they apply due diligence in choosing the right website partner, at a price that’s fair and for which they can expect a reasonable ROI.   Building a website that makes money needs to be […]

The Dreaded Conference Call

Remote electronic conferencing has not advanced as far as technology could potentially take it. While high end telepresence systems are impressive, they’re outside the feasible cost range for small businesses – still! Most of us are stuck with browser based online meeting tools with often cumbersome and buggy conference call hookups by phone. Screen sharing is […]

Tapping the Business Network of One

By Chuck Sink According to the SBA, over 70 percent of registered American businesses are sole proprietorships. The vast majority of these businesses have one employee, the sole proprietor himself or herself. They are the self employed. The “one man band” industry is big, and more lucrative than many sales people may realize. It may […]

Motivate Your Audience with E’s

By Chuck Sink Engaging your audience is easy when you know what motivates them. You can grab their attention, hold it and then persuade them to take action with more ease if you use one or more of The Six E’s of Audience Action. Way back during the dawn of social media marketing development (like […]