Category Archives: Internet Marketing

SEO 2017: Where to spend time and where to spend money

The internet is a hyper-competitive marketplace. Your website is one among billions. In your business category, it’s one among hundreds or thousands, all competing for the same peoples’ attention. Search Engine Optimization (SEO) and marketing make your website do what you want it to do: let people find you for the reasons you want to […]

Manifold Marketing for Steady Growth

The word “manifold” is rarely used as an adjective to describe marketing but I think it fits perfectly with regard to using a multi-channel marketing strategy to promote your brand and products. Manifold is defined as numerous and varied; of many kinds… Consistency in messaging across multiple media outlets is a well established best practice in […]

Who’s in command of your advertising?

SEM is advertising  for your customers only. Famous 20th Century industrialist John Wanamaker made legendary his quote, “I know that at least half of my advertising dollars are wasted, I just don’t know which half.” This was true of most advertising all the way up until digital technology and the Internet started to dominate how […]