Category Archives: Digital Marketing

Simplifying Complex Marketing Data

Marketing directors should KISS. The acronym for “Keep it simple, Sherlock!” – KISS – has been around a long time and its wisdom holds fast today. The KISS rule reminds us that being over sophisticated can overcomplicate matters, creating both confusion and unintended consequences. The more people and variables you throw into any situation, the […]

Manifold Marketing for Steady Growth

The word “manifold” is rarely used as an adjective to describe marketing but I think it fits perfectly with regard to using a multi-channel marketing strategy to promote your brand and products. Manifold is defined as numerous and varied; of many kinds… Consistency in messaging across multiple media outlets is a well established best practice in […]