Category Archives: Content Marketing

Big news to whom? What do your emails really say?

Email marketing works very well, except when it doesn’t. Let’s explore the fascinating scientific phenomena that make emails practically delete themselves. It still seems to befuddle a lot of marketers out there. One of the easiest things to do is make people delete your email immediately, with or without opening it. Simply disappoint them with irrelevant content. […]

Custom Content or Canned Correspondence?

Whether you’re the owner, marketing director or a salesperson for your company, you have choices for how you connect with your target market. Even individual salespeople who must adhere to corporate marketing campaign standards can personalize and better authenticate branded corporate messages. More than towing the company line, great communicators create and validate superior value! […]