Category Archives: CEO

Simplifying Complex Marketing Data

Marketing directors should KISS. The acronym for “Keep it simple, Sherlock!” – KISS – has been around a long time and its wisdom holds fast today. The KISS rule reminds us that being over sophisticated can overcomplicate matters, creating both confusion and unintended consequences. The more people and variables you throw into any situation, the […]

Great marketing is a top priority of leaders.

New business is the lifeblood of all commercial enterprises. Without a continuous influx of new clients and customers, every company will go out of business in relatively short order. This is axiomatic because of attrition. You can be the “best in the business” and, unless you replace them, all of your current customers will eventually go […]

Social Media Marketing or Just Good Vibes?

I was tempted to write the headline, “Is Social Media Dead?” but I’ll avoid sensational hype and stick to real news & commentary. Microsoft’s announced purchase of LinkedIn immediately raised questions about the future of social media. For businesses, it will likely become even more of a pay-to-play medium. I’d like to advance a discussion […]

Outsourced Vendor or Inner Circle Advisor?

Some business functions just need to be outsourced – essentially forgotten about – so you can focus on your big big picture goals. Payroll for example. Do you really want to figure out and manage tax withholdings and make IRS payments for each and every employee in your firm every pay day? How about your […]

Website Project Management – Keys to Collaboration

Your website should be designed to make your company money. Responsible executives are accountable to shareholders, employees and other constituents, so they apply due diligence in choosing the right website partner, at a price that’s fair and for which they can expect a reasonable ROI.   Building a website that makes money needs to be […]

First Impressions trump Cold Calls

They say “cold calling is dead” and they’re right from the traditional perspective; that is, calling a complete stranger, unexpectedly, for the sole reason that their company has money that you and your company need to operate. Every business needs customers to sustain financial viability so the primary purpose of sales calls is to get […]