Category Archives: Business

Great marketing is a top priority of leaders.

New business is the lifeblood of all commercial enterprises. Without a continuous influx of new clients and customers, every company will go out of business in relatively short order. This is axiomatic because of attrition. You can be the “best in the business” and, unless you replace them, all of your current customers will eventually go […]

Marketing to Millennials or Missing the Money?

I attended a fascinating conference facilitated by Sojourn Partners and sponsored by Service Credit Union on attracting, engaging and keeping Millennials in your workforce. It’s crucial right now to find and retain the cream of this smart and savvy, but let’s say, anxious generation. It’s a searing hot business topic out there as it needs […]

The Dreaded Conference Call

Remote electronic conferencing has not advanced as far as technology could potentially take it. While high end telepresence systems are impressive, they’re outside the feasible cost range for small businesses – still! Most of us are stuck with browser based online meeting tools with often cumbersome and buggy conference call hookups by phone. Screen sharing is […]

Tapping the Business Network of One

By Chuck Sink According to the SBA, over 70 percent of registered American businesses are sole proprietorships. The vast majority of these businesses have one employee, the sole proprietor himself or herself. They are the self employed. The “one man band” industry is big, and more lucrative than many sales people may realize. It may […]

Don’t fall for contract lock.

Winning a new business contract is reason for celebration and there is usually a “honeymoon” period after two companies work together for the first time. Both the client and vendor are excited and anticipate positive changes resulting from a new supplier – customer relationship. Good social chemistry between firms is usually a strong factor in […]

Make things easy for customers and they’ll help you grow!

By Chuck Sink We can all understand why some executives need to protect themselves from interruption and time wasters. But anyone in sales, which includes most CEOs, should be accessible because the public at large includes all potential customers and other opportunities. A company to remain nameless lost my potential referral this week and a smaller, […]

Brand positioning – Your success sweet spot

By Chuck Sink Guest author Stacie Andrews gets the credit for this brilliant question: “What can you give your audience that is relevant to them and still relevant to what you stand for?”  That, my friends, is exactly what I focus my business practice on and it requires honest self evaluation from leadership. At an agency I […]

Motivate Your Audience with E’s

By Chuck Sink Engaging your audience is easy when you know what motivates them. You can grab their attention, hold it and then persuade them to take action with more ease if you use one or more of The Six E’s of Audience Action. Way back during the dawn of social media marketing development (like […]