Narrow Your Audience Down for Profits to Go Up

When I say “your best customer” or “your ideal client,” who comes to mind and why? What kind of customers are your most profitable and what makes the relationship work so well for both parties? I’ll bet it has a lot to do with trust and consistent fulfilment of that trust – order after order […]

Manifold Marketing for Steady Growth

The word “manifold” is rarely used as an adjective to describe marketing but I think it fits perfectly with regard to using a multi-channel marketing strategy to promote your brand and products. Manifold is defined as numerous and varied; of many kinds… Consistency in messaging across multiple media outlets is a well established best practice in […]

Social Media: Your Public Report Card

To get the most out of this article: Embrace all of the questions asked and answer them honestly to yourself. Then perhaps you could ask others in your firm these same questions and have a serious business discussion about your team’s candid answers… Are you excited by the vibe your company puts out there? Are you […]

Great marketing is a top priority of leaders.

New business is the lifeblood of all commercial enterprises. Without a continuous influx of new clients and customers, every company will go out of business in relatively short order. This is axiomatic because of attrition. You can be the “best in the business” and, unless you replace them, all of your current customers will eventually go […]

Social Media Marketing or Just Good Vibes?

I was tempted to write the headline, “Is Social Media Dead?” but I’ll avoid sensational hype and stick to real news & commentary. Microsoft’s announced purchase of LinkedIn immediately raised questions about the future of social media. For businesses, it will likely become even more of a pay-to-play medium. I’d like to advance a discussion […]

Marketing to Millennials or Missing the Money?

I attended a fascinating conference facilitated by Sojourn Partners and sponsored by Service Credit Union on attracting, engaging and keeping Millennials in your workforce. It’s crucial right now to find and retain the cream of this smart and savvy, but let’s say, anxious generation. It’s a searing hot business topic out there as it needs […]

Outsourced Vendor or Inner Circle Advisor?

Some business functions just need to be outsourced – essentially forgotten about – so you can focus on your big big picture goals. Payroll for example. Do you really want to figure out and manage tax withholdings and make IRS payments for each and every employee in your firm every pay day? How about your […]

Website Project Management – Keys to Collaboration

Your website should be designed to make your company money. Responsible executives are accountable to shareholders, employees and other constituents, so they apply due diligence in choosing the right website partner, at a price that’s fair and for which they can expect a reasonable ROI.   Building a website that makes money needs to be […]

Custom Content or Canned Correspondence?

Whether you’re the owner, marketing director or a salesperson for your company, you have choices for how you connect with your target market. Even individual salespeople who must adhere to corporate marketing campaign standards can personalize and better authenticate branded corporate messages. More than towing the company line, great communicators create and validate superior value! […]